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Ocean Mimic. Taking The Plastic Crisis Into Their Own Hands.

Ocean Mimic. Taking The Plastic Crisis Into Their Own Hands.

This week we have a guest blog from Ocean Mimic…an inspiration for all of us! Read on to find out more…

PADI Scuba Divers Emma and Chelsea take the plastic crisis into their own hands and build Ocean Mimic – a movement and eco friendly dive wear brand.

Emma and Chelsea met in Malaysia working as dive professionals for Orca Nation. They routinely did beach and dive clean ups as part of Project AWARE’s Dive Against Debris and the amount of plastic in the oceans shocked them. They were working on a tiny island with pristine beaches but occasionally the currents would change and the beaches would get swamped with plastic. It was devastating.

They decided that they needed to take this into their own hands. They founded Ocean Mimic and moved to Bali, Indonesia. Ocean Mimic is built on the values of sustainability, education and empowerment. The business comes in two parts – the Mimic Movement and the ocean inspired dive wear collection.

The Movement

Ocean Mimic runs beach clean ups in Bali to raise awareness about the plastic issue there. During one weekend, over 80 volunteers managed to pick up over one ton of trash from the beach. More important than the weight picked up is the impact of the clean ups on those that take part or those who watch from the beach bars or see the photos through social media. Try picking up handfuls of straws on the beach and then see how you feel when a straw comes in your drink. Clean ups have power.

On March 15th Mimic coordinated a clean up with a local pre-school with over 100 Balinese children. This was part of the #fridaysforfuture global climate strike led by children worldwide. The children enthusiastically collected plastic off the beaches and were taught that plastic is bad for fish. They understood the issue and felt passionate to keep our oceans healthy. The event was a huge success and now over 30 local schools with over 16,000 children are interested in cleaning the beaches and educating their children on plastic.

The Collection

Emma and Chelsea have created a collection of recycled dive wear inspired by the Mimic octopus. The mimic octopus imitates other creatures in the ocean to outsmart its predators. Mimic wanted to take their inspiration from marine life to create bright and colourful designs which educate and inspire. Just like Jacques Cousteau said: “T​ he best way to observe a fish is to become a fish”. T​wo of the designs have particularly strong environmental messages – coral bleaching and trash. They felt that dive wear was too boring to be allowed in such a colourful

and vibrant underwater world. The have an extensive collection for women and products for men too.

Their swimwear is made of Carvico Vita – a fabric made of recycled plastic and fishing nets. Vita results in a drastically lower carbon footprint without compromising on quality. Ocean Mimic’s swimwear is stretchy, soft and breathable with factor 50 UV protection. For every $10 you spend Mimic will collect 1kg of trash from the beaches and oceans.

Kickstarter Campaign

The collection is live on Kickstarter until April 3rd. If they reach their goal they can continue their clean up work and expand their collection to bikinis and more ocean inspired designs. Please support the initiative by sharing or pledging! The clean ups can’t continue to grow without the success of the Kickstarter campaign.

Find Them…

Ocean Mimic are always looking for ideas, help, clean ups leaders and collaborations so feel free to reach out to them through their Instagram or Facebook channels. If you are in Bali, you can join the girls every Sunday on Berawa Beach (Canggu area) for their weekly clean up. Ocean Mimic also has a facebook group where Emma and Chelsea empower their followers to ditch their plastic habits with helpful tips and tricks.


  • December 31, 2019

    Such a content. I want to talk with the author. Please contact me by email divingcyprus[at]gmail[dot]com


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